Now I’ve heard there was a secret chord that David played and it pleased the Lord but you don’t really care for music, do ya?

Leonard Cohen

It goes like this…

The FOURTH? The FIFTH? There is no right fucking answer. The splendor of the mystery is that you don’t understand. Never let your guard down by thinking you’re fucking good enough. Learn from fucking criticism. Make work that fucking matters. You are the source of every ounce of give-a-damn that will ever exist in your work.

Creativity requires fucking tenacity. Most of your accomplishments will be demonstrations of tenacity, not talent. To go part way is easy, but mastering anything requires hard fucking work. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Make work that fucking matters. You are the source of every ounce of give-a-damn that will ever exist in your work. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original.

The minor fall

Dedicate yourself to lifelong fucking learning. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? You won’t get good at anything by doing it a lot fucking aimlessly. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? Accomplishment validates belief, and belief inspires accomplishment. Think about all the fucking possibilities.

Nothing of value comes to you without fucking working at it. Respect your fucking craft. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? Be fucking impossible to ignore. Stand so tall that they can’t look past you.

You won’t get good at anything by doing it a lot fucking aimlessly. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Learn from fucking criticism. Be fucking bold. Greatness isn’t the height of your stature, it’s the heft of your spirit. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original.

The major lift

Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. Nothing of value comes to you without fucking working at it. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. Dedicate yourself to lifelong fucking learning. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure.

What’s it to ya?

Inspired by Leonard Cohen’s song Hallelujah, the ”secret chord“ played by King David in the opening line of the song embodies the spirit of my aspirations in my personal, professional and creative pursuits. This website is my effort to reconcile and integrate the seemingly disparate contradictions in my beliefs and values; to resolve the dissonant notes of my life into a pleasing and harmonic chord progression.

Hallelujah!!